Palitoy was the name of a British toy company that manufactured some of the most popular toys in Britain, of which some were original items and others were under license. The company, near Leicester, England, grew out of a plastics firm established by Alfred Edward Pallett in 1909 and became one of Britain's leading toy manufacturers. Some of their most famous toys included:
o Action Man
o Action Force
o Tiny Tears Baby Dolls
o Pippa
o Tressy
o Star Wars figures
o Care Bears
British Xylonite bought the Cascelloid Company in 1931 and created the trademark "Palitory" in 1935 for their toy division. Alfred Edward Pallet founded the Cascelloid Company in 1909 to produce celluloid and fancy goods. They produced their first doll in 1925.
Injection molding was developed by British Xylonite in 1941 and was used for the Palitoy toy ranges.
Palitory was sold to General Mills in 1968 and became the Palitory Company in 1980 when Palitory, Denys Fisher and Chad Valley broke away from General Mills. Their business closed in 1984. Hasbro bought the factory, toy molds and copyrights from whom they had been a major licensee.
Action Man
Action Man was a doll marketed as "moveable fighting man," and as with Hasbro's G.I. Joe in the U.S. (of which was licensed copy) no mention was ever made of the figure being a doll. It was unseemly for boys to be playing with dolls in the 1960's.
Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984. Action Man and accessories were originally based on the Hasbro (US) 1964 G.I. Joe. The first Action Man figures were "Action Soldier," "Action Sailor" and "Action Pilot." They were all available in the four original hair colors of blonde, auburn, brown and black. Their outfits depicted the participants of the Second World War. Action Man was subsequently reintroduced in 1993, based on the GI Joe Hall of Fame figure of that time.
The action figure featured changeable clothes with various uniforms to suite different purposes which eventually created global popularity for this type of toy.
Chad Valley Toys was a long-established brand of toys in the United Kingdom and was one of the UK's leading toymakers for most of the 20th century. It closed several factories in the 1970s and was taken over by Palitoy in 1978.
Chad Valley Toys provided pleasure to eight generations of children, from the present Queen of England, to kids across the United State, Europe, Africa, India, Australia and New Zealand. Early Chad Valley toys are some of the most sought after toys on the world-wide web. Their descriptions often say "well used but in surprisingly good condition for its age." This is due to the fact that there is one common feature applied throughout the company's history and that was to build quality that's second to none.
Chad Valley produced many different dolls. Among the most spectacular dolls of the pre-war years was Snow White, which came boxed with the Seven Dwarves (1937). Every Snow White face was hand-painted.
Disclaimer: The URL address in the resource box of this article is not associated with any of the toy companies mentioned in this article. We do not promote any of the companies. This article is offered as a resource for the Vintage Doll Collector.
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© 2007 Connie Limon All Rights Reserved
Written by: Connie Limon. For more information about starting and maintaining a Vintage Doll Collection visit http://smalldogs2.com/VintageDollCollecting For a variety of FREE reprint articles as well as special sections in U.S. History and the Kennedy Administration visit http://www.camelotarticles.com
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