The Ideal Toy Company began in 1902. They first produced teddy bears. In 1930 they produced popular dolls such as Shirley Temple and Judy Garland. The dolls produced by Ideal are considered to be very good quality dolls. In 1982, the Ideal Toy Company was purchased by the CBS Toy Company, which later went out of business. Today, we seem to know and hear more of the Ideal Novelty Toy Company than the CBS Toy Company.
Examples of dolls made by the Ideal Company in the 1950s are:
o Saucy Walker: Stood 16" and 22" tall, hard plastic, walker, pin jointed body, wig, sleep eyes, open mouth with two teeth and some were made with a closed mouth, some are criers, some had bent knees, also a black version. Numbers are Ideal Dolls/W16 (for the 16" height doll) and Ideal Dolls/W22 (for the 22" height doll). All dolls were dressed in 1950s style dresses. Produced 1951 to 1955.
o Betsy McCall: Stands 14" tall with a vinyl head, and a Toni body. The 1954 version was a walker. Betsy McCall was produced in the years of 1952-1954.
o Ruth: Stands 16, 19 or 21" tall and uses the Toni walker body with V markings on head. Some of the Ruth bodies were marked V-19. Produced in 1953.
o Cream Puff Baby: Stands 19, 21, 23 or 24" tall, is all vinyl, rooted hair, blue eyes, dimpled cheeks and was produced 1959 to 1962.
o Patti Playpal: One of Ideal's most popular dolls, stood 35" tall the size of a three year old child with markings on the head that read: Ideal Doll Toy Corp./G-35 or B-19-1. Produced 1959-1961.
There are of course, many, many more dolls that were produced by the Ideal Doll Toy Company. These are just to name a few.
The Ideal Toni dolls were designed by Bernard Lipfert in 1949. It was a rather expensive doll for this era. The Toni dolls were produced as a marketing tool for the Toni Cosmetic Company and sold with a home permanent kit. The kit consisted of a permanent solution made of sugar and water, end papers and a comb. I suppose the idea was to pretend being a beautician with the Toni doll. The Ideal Toni Dolls had a wig easy to identify. The wefts of hair are folded over and stitched into a center part. She was also issued with many different dress styles.
The Ideal Cricket Doll was a 16" fashion doll introduced in the year of 1971 as "Posin' Cricket." This doll was especially produced for and sold only by Sears & Roebuck Company. Some collectors consider her to be part of the Crissy "family" of dolls. Cricket's appeal was her "growing-hair."
The Ideal Doll, Shirley Temple, was one of the most popular dolls ever made. Some of them today are worth a lot of money. Shirley Temple dolls in rare outfits can sell for hundreds of dollars and the very, very mint dolls in their original boxes can sell for $1,000 and more. The rarer varieties like the Baby Shirley dolls can also be very expensive for today's doll collector. The 1957 Shirley Temple dolls sell for more than the later early 1970s Shirley Temple dolls. The 1982 re-release Shirley Temple is an example of a vinyl Shirley that can be purchased for $50 or less.
The Shirley Temple dolls were made in several different sizes: 11", 12", 27" and 36." There were other companies who produced the Shirley Temple doll; however, the Ideal Toy Corporation was the best known. Ideal produced the dolls from the 1930s until the company went out of business in other 1970.
Source: Collector's Guide to Ideal Dolls
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© 2007 Connie Limon All Rights Reserved
Written by: Connie Limon. For more information about starting and maintaining a Vintage Doll Collection visit http://smalldogs2.com/VintageDollCollecting For a variety of FREE reprint articles as well as special sections in U.S. History and the Kennedy Administration visit http://www.camelotarticles.com
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